Privacy Policy

Lakeland Furniture Limited (trading as LSW Sofas)
Unit 3, Atlas Works, Nelson Street, Carlisle, Cumbria, CA2 5NB
Website: www.lswsofas.co.uk
Email: sales@lswsofas.co.uk

Lakeland Furniture Limited ("we", "us", "our") is committed to protecting your privacy and handling your personal information fairly and lawfully. This policy explains what information we collect, how we use it, and the choices you have.

By using our website or providing your personal information, you agree to the practices described in this Privacy Policy.

1. Information We Collect Automatically

When you visit our website, our web server may automatically collect and store certain information, including browser type and version, IP address, operating system, the URL that referred you to our website, pages visited and time spent on each page, and date and time of visit.

We typically collect this information using standard web server logs and analytics tools.

2. How We Use Automatically Collected Information

We use this information to monitor and improve the performance, security, and usability of our website, understand how visitors use and navigate the site, identify pages or content that are rarely used or cause issues, and help us improve our product range, customer experience, and marketing.

This information is analysed on an aggregated basis and is not used to personally identify you.

3. Cookies and Similar Technologies

Our website uses cookies and similar technologies (such as pixels or tags) to help us understand website traffic patterns and improve functionality. Cookies may be used to remember your preferences, measure site performance, and support features like shopping baskets and checkout.

Some cookies are essential for the website to function properly; others are used for analytics or marketing. You can choose to block or delete cookies using your browser settings. However, if you disable cookies, some features or services on our website may not function correctly.

4. Information You Provide to Us

We collect personal information that you voluntarily provide, for example when you place an order (online or in store), create an account on our website, request a quotation or product information, sign up for newsletters or marketing communications, enter a competition or promotion, or contact us by email, phone, online form, or in person.

This information may include your name, billing and delivery address, email address, telephone number, order details and purchase history, and communication preferences.

We do not store your full payment card details on our systems. Card payments are processed securely by our payment providers.

5. How We Use the Information You Provide

We use the information you provide to process and fulfil your orders (including delivery and after-sales service), provide order confirmations, invoices, and delivery updates, manage customer accounts and purchase history, respond to your enquiries and provide customer support, send you product updates, offers, and news if you have asked to receive marketing, improve our products, services, and website, and meet our legal, accounting, and regulatory obligations.

We will only use your personal information for the purposes for which it was collected, or for compatible purposes, unless we obtain your consent or are required or permitted by law to use it otherwise.

6. Legal Basis for Processing (UK GDPR)

Depending on the context, we process your personal data on one or more of the following legal bases:

Performance of a contract: e.g. to process your order and deliver your goods.

Legal obligation: e.g. keeping records for tax and accounting purposes.

Legitimate interests: e.g. to improve our services, prevent fraud, and respond to enquiries.

Consent: e.g. to send marketing communications where consent is required.

You can withdraw your consent at any time (for example, by opting out of marketing emails).

7. How We Protect Your Information

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration, including use of SSL encryption for data transmission, restricted access to personal data on a need-to-know basis, and secure systems, passwords, and physical safeguards.

While we work hard to protect your information, no method of transmission or storage over the internet is completely secure, so we cannot guarantee absolute security. You are responsible for keeping any account password confidential and for logging out when using shared devices.

8. Sharing Your Information

We do not sell your personal information to third parties.

We may share your information with trusted third parties who perform services on our behalf, such as payment processors, delivery and logistics partners, IT and website hosting providers, marketing and email service providers (where applicable), and professional advisers (e.g. accountants, insurers) where required.

These service providers have access to personal information only as needed to perform their functions and are not permitted to use it for their own purposes.

We may also disclose your personal information where required by law, regulation, or to protect our legal rights.

9. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, provide products and services to you, comply with legal, tax, and accounting requirements, and resolve disputes and enforce our agreements. After this period, we will securely delete or anonymise your information.

10. Your Rights

Under data protection laws (including the UK GDPR), you may have the right to request access to the personal data we hold about you, request correction of inaccurate or incomplete data, request deletion of your data in certain circumstances, object to or restrict certain types of processing, request the transfer of your data to another organisation (data portability), and withdraw consent where we rely on your consent to process data.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before we can respond.

11. Marketing Communications

If you have chosen to receive marketing from us, we may use your contact details to send you information about products, offers, and news. You can opt out at any time by using the unsubscribe link in our emails or by contacting us directly.

Even if you opt out of marketing, we may still send you service messages related to orders, deliveries, or important updates about our services.

12. Children

Our website and services are not intended for children, and we do not knowingly collect personal data from individuals under 16. If you believe we have collected information from a child, please contact us and we will take appropriate steps to remove it.

13. International Transfers

Our services are primarily intended for customers in the UK. If any of our service providers transfer personal data outside the UK or European Economic Area, we will ensure appropriate safeguards are in place (such as standard contractual clauses) in line with data protection laws.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other reasons. Any changes will be posted on this page with an updated "Last updated" date. Your continued use of our website or services after changes are posted will signify your acceptance of those changes.

Last updated: March 2026

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Lakeland Furniture Limited (trading as LSW Sofas)
Unit 3, Atlas Works, Nelson Street, Carlisle, Cumbria, CA2 5NB
Email: sales@lswsofas.co.uk
Phone: 01228 581242